Bar Luchador is a Mexican eating establishment with high neighborhood visibility. It’s on the University of Minnesota campus, just blocks from TCF Stadium where the Gophers play and right off the light rail. The restaurant and bar needed a sign to help them attract foot traffic from the stadium and train, but the building’s brick exterior could make installation difficult.
The KORT design team knew illuminated channel letters would be a great solution for Bar Luchador. We designed a sign with illuminated channel letters that incorporated the restaurant’s brand and added a descriptor line—Mexican Food + Drinks—to call even more attention to the restaurant.
To avoid costly wiring and drilling through the building’s brick exterior, we mounted the illuminated channel letters on a raceway that contained the wiring and lights for the sign.
The KORT team completed the installation in record time, and the sign was lit for the first Viking’s pre-season game in TCF Stadium while the US Bank Stadium was under construction.