Motiv Apartments was the trendy new building in Uptown, and they reached out to KORT for help with temporary signage announcing available leases. Soon, the project expanded to include a permanent channel letter sign and interior wayfinding signs. The challenge for this project was creating dynamic signage that reflected the forward-thinking brand of the housing complex.
The KORT design team created colorful temporary signage that stood out against the gray days of late fall in Minnesota. The permanent channel letter sign was mounted to a raceway that was then mounted to the building’s awning. The interior wayfinding signs of brushed aluminum on acrylic reflected the building’s industrial flair, with raised letters and Braille for ADA compliance. Even the parking space signs got this artful treatment.