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Steve received a BFA in advertising from the University of Wisconsin – Eau Claire, and started out as a graphic designer. He pursued an MBA, which led to several executive leadership positions. This combination of creative and operational expertise has helped him grow big brands as well as bottom lines.
Steve worked for LaserMaster in the early 90’s as VP of Marketing. LaserMaster was the first company to ship software pre-installed on computers, invented TrueType (the foundation of all digital typography today) and was one of the first to develop large format printing. LaserMaster spun into ColorSpan and was eventually acquired by HP. And now we’re using the latest HP printing technology in the studio!
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