Interview with a Sign Buyer

Kristin Tanchin is an administrative assistant at Morey’s Fine Fish and Seafood. She was put in charge of planning and sourcing both internal and external signage for their new corporate office in Plymouth, and we asked her to share her sign-buying experience with us.

What prompted the need for signage?
We outgrew our office space in Golden Valley. That’s great news as a business, but it’s been a lot of hard work getting to this point.  Our new space is more than four times bigger than the old space and everything is state-of-the-art. It’s absolutely gorgeous.

How did you select a sign company?
I found KORT Sign Design by my desire to keep our money local. I also checked your reviews and you have very satisfied customers. After meeting Amy Ross, it was a done deal! She is amazing to work with and I can’t say enough good things about her. I was brand new to this and had so many questions, but she was very patient with me. That goes a long way in my book.

What were your primary objectives with the signage?
We wanted something that was attractive and not crazily expensive. The fact that you are so close to our both our new and old location was an added bonus!

What do you think is the value of signage?
I think good signage is incredibly important. It shows our logo, our “signature” if you will. It should be done tastefully and provide all the information that both internal and external customers need to know.

What did you like or dislike about the process in ordering signage?
The only part I didn’t like was feeling so out of my element. Like I mentioned, I had never gone through this process before and it was new to me. There are so many options and there were a lot of decisions to be made, and details to follow up on. That was not a reflection of anything that KORT did, that was all me.

What advice would you give other people buying signage?
I would tell them what I would tell them about any major purchase… make sure you are comfortable with the people that you’re working with. I’m a “listen to my gut” kind of person. I got a good feeling the first time I walked in the door. And the second time I walked in the door, I met the owner. Then, I came over during one of our major snowstorms and that same person was out shoveling the walk. Now that was impressive!

Is there anything else we could have done to make the experience more pleasant?
No, I’ve truly enjoyed working with everybody at KORT Sign Design.  Amy, Alex and your entire installation crew – top notch!

More about Morey’s
Morey’s is a family-owned business that dates back to 1937, when Ed Morey bought a load of fish from a fisherman whose truck had broken down. From then on, he was hooked. Today, Morey’s frozen and smoked fish and seafood can be found in retail stores and dinner tables across the U.S. Morey’s also serves hundreds of fine seafood restaurants across the country.

Beyond their commitment to great products, Morey’s has led the charge in responsible, sustainable practices within the fishing industry. Morey’s is an active member of the National Fisheries Institute and works to make the organization a leading advocate for ensuring a safe and sustainable supply of seafood. They are still dedicated to Ed Morey’s original vision: Providing a delicious, easy-to-enjoy array of fish and seafood, wherever you live, however you like it. Learn more:

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