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The Most Cost-Effective Form of Advertising

Cost per impression (CPI) is a term used in advertising to help determine the right type of media for your business. It’s the expense incurred for each potential customer who views the ad, and is a nice way to gage exposure to potential customers.

Using this form to assess the cost effectiveness and profitability of your marketing dollars, vehicle graphics are by far the most cost effective use of your marketing budget!

Cost per 1,000 consumer impressions:

  • $0.48   Vehicle Graphics
  • $3.56    Outdoors
  • $7.75     Radio
  • $19.70   Newspapers
  • $21.46   Magazine
  • $23.70   Television

Those are impressive results. One local delivery truck can generate 16 million impressions annually, and an over-the-road truck generates 10 million impressions over the course of the year.

Not only can putting some vinyl graphics on your vehicle get you leads, it helps to build authority and trust with your customers – two things that should be at the heart of your marketing strategy. But just like anything else, it will only be effective if executed properly.

At KORT Sign Design, we’ll help you from start to finish. We’ll evaluate your goals and figure out what would be the best solution for your vehicle. There’s no right answer when it comes to putting company info on your vehicle, and we’ll work with you in figuring out exactly what content is appropriate.

We have design templates of most vehicle makes and models, and can mock up design options for your consideration and approval. Often, we’ll take a picture of all four sides of your car, van or truck to make sure there aren’t any variances from the factory renderings.

Once approved, we use only top-quality vinyl and laminates, printed right in our studio. When it comes time for the installation, you can drive right into our heated workshop. We used 3M-certified installers for full wraps, to ensure a perfect job every time. Depending on the amount of coverage your vehicle wrap will have, it can be finished in a few hours or may take a couple days.

Give us a call to talk about all the options and why vehicle graphics are a great advertising medium and a smart investment for your business!

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